
Don’t just stick to the Red Light District. We plan authentic walking tours through the residential Jordaan and Pijp neighborhoods where the real culture lives.
Plan Your Cultural Trip Now!I remember the first time I took a group of Italian clients to Utrecht. We were walking along the Oudegracht canal around 6:00 PM. In Italy, at this time, the heavy wooden shutters (persiane) would be slammed shut to keep the heat out and the privacy in. The home is a fortress. But in Utrecht? It was like walking past a row of illuminated television screens.
We saw a family eating kale and sausage (stamppot). We saw a man reading a newspaper with a cat on his lap. We saw a couple watching Netflix. My client, Maria, grabbed my arm and whispered, “Is this a museum? Are these actors?” She couldn’t comprehend that real people would live so openly just three feet away from a public sidewalk.
This is what I call the “Aquarium Effect.” When the sun goes down in the Netherlands—especially in the winter when it gets dark at 4 PM—the lights inside the houses turn on, but the curtains stay open. The street is dark, the house is bright, and the contrast turns the window into a stage.
For a traveler, this is confusing. In many cultures, like in the Philippines or South Korea, privacy is currency. High walls, tinted windows, and gated subdivisions are symbols of wealth. If people can see inside your house, you feel vulnerable. You feel exposed.
But here, the exposure is the point. I often tell my clients that the Dutch definition of “privacy” is different from ours. For us, privacy means “you cannot see me.” For the Dutch, privacy is a mental state. Just because you can see them doesn’t mean you are part of their world. They are ignoring you, so they are private.
I’ve walked down streets in the Jordaan district of Amsterdam where the sidewalk is so narrow I could physically reach out and touch the dinner plate of the person inside. And yet, they never look up. They never make eye contact. They exist in a bubble of light, and you are just a ghost passing in the dark. It is a fascinating psychological disconnect that you have to experience to understand.
This openness also creates a unique atmosphere on the street. It makes the cold, rainy, dark Dutch streets feel safer. You aren’t walking alone in the dark; you are walking surrounded by the borrowed light of a hundred living rooms. It creates a sense of communal safety, a passive surveillance that keeps the streets friendly even when they are empty. It’s cozy, or as the Dutch say, gezellig.
To understand the windows, we have to go back to the 1500s and meet a stern French theologian named John Calvin. While he wasn’t Dutch, his brand of Protestantism (Calvinism) became the spiritual backbone of the Netherlands after they kicked out the Catholic Spanish empire.
The Catholic tradition, which the Dutch rebelled against, was full of mystery. Think about it: Catholic churches have confessionals where you whisper sins in the dark. The mass was in Latin (a language the common people didn’t understand). There were hidden hierarchies, incense, and shadows. The Spanish occupation was associated with these secrets.
Calvinism was the opposite. It was about “Sola Scriptura”—only the book. No secrets. No intermediaries between you and God. And crucially, Calvinism introduced the idea of Predestination. God has already decided if you are going to Heaven or Hell, and there’s nothing you can do to change it.
This caused a lot of anxiety. How do you know if you are one of the “Elect” (the chosen ones)? Well, the logic went that if you were chosen by God, you would naturally be a good, moral, upstanding citizen. You would be successful (the Protestant Work Ethic), and you would have nothing to hide.
So, the home became the proof of your salvation. If you closed your curtains, what were you doing in there? Were you gambling? Were you drinking too much? Were you worshipping Catholic idols? Were you conspiring against the state?
Closing the curtains was suspicious. It suggested sin. Opening the curtains was a declaration of righteousness. It was saying to the community, “Look at me! I am reading the Bible. I am eating a modest meal. My house is clean. I am one of the Elect.”
In my 15 years of studying this, I’ve found that this religious origin has mostly faded from the conscious mind of modern Dutch people. If you ask a 25-year-old graphic designer in Rotterdam why his curtains are open, he won’t say “Because of John Calvin.” He’ll say “Because I want the light.” But the cultural habit remains deeply embedded. The religion is gone, but the reflex to be transparent remains.
It’s similar to how we say “Bless you” when someone sneezes. We don’t actually believe their soul is escaping their body anymore, but we say it anyway. The open curtains are the architectural “Bless you” of the Netherlands.
There is a darker, or perhaps more cynical, side to this “Cycle-Path Sociology” of windows. It’s called Sociale Controle (Social Control). In a society where everyone can see everyone, it is very hard to misbehave.
In the 17th and 18th centuries, the Netherlands was a republic, not a kingdom ruled by an absolute monarch. There was no massive police force patrolling every corner. Instead, the neighbors policed each other. The open window was the mechanism of order.
I often explain this to my clients who are worried about safety. “The Netherlands is safe,” I tell them, “because grandmothers are watching.” If you are a teenager in a Dutch village and you start smoking cigarettes in your living room, Mrs. Jansen across the street sees it. By the next morning, your mother knows.
This creates a culture of conformity. There is a famous Dutch saying: “Doe maar gewoon, dan doe je al gek genoeg” (Just act normal, that’s crazy enough). The open curtains enforce this “normality.” You don’t buy a golden chandelier if your neighbors all have simple lamps, because they will see it and judge you for being ostentatious. You don’t have wild parties on a Tuesday, because the whole street participates visually.
This leads to a flattening of the social hierarchy. If you look into the windows of a very wealthy canal house in Amsterdam and a modest apartment in a working-class neighborhood, the interiors often look surprisingly similar. Minimalist, tidy, perhaps a vase of tulips. The rich don’t want to show off too much (that’s shameful), and the poor want to look respectable.
I once helped an expat family from Texas move to The Hague. They immediately installed heavy, blackout drapes. Within a week, the neighbors asked them if everything was okay. “Is someone sick? Is there a death in the family?” The closed curtains signaled distress or antisocial behavior. The family eventually switched to sheer lace curtains just to stop the questions. They had to submit to the social control to fit in.
This “Glass House” effect means that Dutch society is self-regulating. It’s why the crime rates are generally low and why public order is maintained without heavy-handed policing. We behave better when we know we are being watched, even if the watcher is just a cat in the window across the street.
Navigating cultural quirks like window etiquette, trash recycling, and quiet hours can be stressful. We offer relocation consulting and long-stay itineraries.
Get Your Detailed Travel Itinerary Now!Now, let’s talk about the aesthetics. If you know people are looking in, you don’t just leave your house messy. You curate the view. This is where the concept of Pronk comes in. Pronken means to show off or display, but in a very specific, acceptable way.
The window sill (vensterbank) is the stage for this display. It is the buffer zone between the public street and the private home. You will rarely see a Dutch window sill that is empty. It is always styled.
I challenge my clients to play “Window Bingo” when they walk around. Look for: 1. **Twin Vases:** Symmetry is huge. Two identical tall vases on either side of the window. 2. **Orchids:** The Dutch are the masters of flowers, and the white orchid is the standard bearer of the Dutch window. 3. **Statement Lamps:** Since the curtains are open at night, the lamp becomes a beacon. It’s usually warm, yellow light (never blue/white/fluorescent). 4. **The Cat:** I swear, Dutch cats are paid actors. They sit perfectly still in the center of the frame.
This display serves a dual purpose. First, it blocks the view slightly. The flowers and vases create a filter. You can see *into* the house, but your eye gets distracted by the pretty objects in the front. It’s a clever psychological barrier. You see the “Pronk,” not the person on the sofa picking their nose.
Second, it projects identity. I can tell a lot about the person living there by their window sill. Modern art sculpture? Probably a young professional couple. Traditional Delft Blue pottery? An older, more conservative resident. A chaotic mix of toys and plants? A young family.
In my experience, this is part of the “Gezelligheid” (coziness) we all love. It turns the street into an art gallery. It makes the city feel lived-in. Compare this to the darkened windows of London or New York, where buildings feel like fortresses. In Amsterdam, the architecture smiles at you.
When I advise clients on booking Airbnbs or hotels, I always tell them to look at the photos of the living room view. If it has a big window overlooking the street, you are going to get the authentic experience. You become part of the city’s display. You become the actor in the window for a few days.
As a Senior Travel Consultant, I have to give you the practical, on-the-ground reality for 2024 and 2025. Is this tradition dying? A little bit. And do you need to follow rules? Absolutely.
The Shift: The Netherlands is changing. It is becoming more diverse. Immigrants from cultures that value privacy (Morocco, Turkey, Expats from US/Asia) are bringing their own habits. In neighborhoods with high immigrant populations, you will see more lace curtains and blinds. Also, the younger Dutch generation, dealing with higher density and maybe tired of the “social control,” are closing up a bit more. But in the historic centers and traditional villages, the open curtain is still king.
The Etiquette of “Civil Inattention”: This is the most important thing I teach my clients. Just because the curtains are open does not mean you are invited to stare.
The rule is “Glance, don’t Gawk.” * Acceptable: Walking past at a normal pace, turning your head slightly, admiring the interior for 1 second, and keeping moving. * Rude: Stopping on the sidewalk. Pointing. Taking a photo with your phone (huge no-no). Pressing your face against the glass.
Think of it like being in a gym locker room. Everyone is naked, but you don’t stare. You look at the floor, you look at your phone, you look vaguely into the middle distance. You acknowledge the presence of others without focusing on their details.
I once had a client, a photographer, who set up a tripod to photograph a beautiful canal house interior from the street at night. The owner came out and was furious. My client didn’t understand why. “But the window was open!” he argued. It doesn’t matter. You violated the social contract. The window is open on the condition that you respect the invisible barrier.
Safety Warning: While the open curtains make the street feel safe, remember that pickpockets and thieves also look through windows. They are “window shopping” for laptops and iPads. If you are staying in a ground-floor apartment rental, I advise you to close the curtains when you leave the house or when you are sleeping. Be authentic, but be safe. We value safety over fluff here at KRBooking.
So, enjoy the view. Walk the canals at dusk. Let the golden light of a thousand living rooms warm you up. But keep walking. That is the Dutch way.
We know the unwritten rules of every country we book. Don’t be the tourist who commits a faux-pas. Travel with confidence.
Plan Your Trip Now!
This is a great question that I get from almost every American client I book into a ground-floor canal apartment. The short answer is: No, it is not rude for you to close them.
Here is the nuance. The Dutch understand that you are a visitor. They do not expect you to adhere to 400-year-old Calvinist social contracts during your 4-day vacation. If you feel uncomfortable changing clothes or watching TV with people walking two feet away from you, close the curtains! It is your vacation, and your comfort comes first.
However, if you want to *try* to be local, try leaving the top half open, or use the “Vitrage” (sheer lace curtains) if they are provided. These allow light in but obscure the view from the outside.
In hotels, the rules are different. Hotel rooms are private spaces, not part of the residential community fabric. Nobody expects a hotel room to be “on display” for moral judgment. In fact, many modern Dutch hotels have massive blackout blinds because they know international travelers need darkness to sleep.
The only time closing curtains might be seen as “weird” is if you move to a Dutch neighborhood long-term and keep your blinds shut 24/7. That makes you the “mysterious neighbor.” But for a tourist? Close them, lock the door, and sleep tight.
I love this question because it highlights the practicality of the Dutch people. Yes, of course they do.
The “Nothing to Hide” philosophy has limits. It applies to “public living”—reading, eating, chatting, watching TV. It does not apply to the bedroom or intimate moments. The Dutch are open, but they are not exhibitionists (despite what you might think walking through the Red Light District, which is a commercial zone, not a residential norm).
However, the threshold for closing the curtains is higher than in other cultures. In Italy, you might close the shutters just to take a nap or because you are in your pajamas. In the Netherlands, being in pajamas might not be enough reason to close the curtains if it’s Sunday morning. But sex? changing clothes? Yes, the curtains close.
Interestingly, many Dutch houses have the kitchen and living room on the ground floor (open curtains) and the bedrooms on the upper floors. The upper floors often have curtains drawn more frequently. The ground floor is the “public face” of the house. What happens upstairs stays upstairs.
There is also a funny pragmatic element. Sometimes, they just turn off the lights. If it’s dark inside and dark outside, you can’t see in. The Dutch are energy-conscious (thrifty!), so they might just sit in the dark rather than buying expensive drapes!
As a travel consultant covering Italy, Korea, and the Philippines, I can tell you this is very specific to the Calvinist/Protestant belt of Northern Europe.
You will see similar behavior in parts of Scandinavia (Sweden, Denmark, Norway). They also have long, dark winters and a cultural need for light (Hygge/Mysig). They also share the Lutheran/Protestant background where modesty and transparency are valued.
You will also see it in Northern Germany, but less so than in the Netherlands. As you go further south in Germany (Bavaria), the curtains start to close.
Once you hit Catholic Europe (Belgium, France, Italy, Spain), the culture flips. In Belgium—which is just next door!—the houses are often bricked up, gated, and shuttered. The Belgian philosophy is “Living happily means living hidden.” The contrast between the Dutch border and the Belgian border is striking. You can literally tell which country you are in by looking at the windows.
In Asia, this concept is almost non-existent. In Korea, high-rise apartments have blinds. In the Philippines, we have walls, gates, and sometimes guards. The concept of exposing your home to the street is terrifying in cultures where wealth inequality is high and security is a concern.
So, while you see elements of it in Scandinavia, the Netherlands is the “World Champion” of the open curtain. It is the most extreme example of this sociological phenomenon.
You noticed! Yes, Dutch windows are famously sparkling clean. You rarely see streaks, dust, or grime.
This ties back to the concept of the “Clean Home, Clean Soul.” In the 17th century, cleanliness was next to godliness. If your windows were dirty, it implied you were lazy or “slatternly.” It was a moral failing.
There is also a practical reason: Light. The Netherlands is a cloudy, rainy country. The sky is often grey. The days are short in winter. They need every single photon of sunlight they can get. A dirty window blocks light. A clean window maximizes it.
There is also the “Social Control” aspect we discussed. If your neighbors can see your windows, they can see if they are dirty. Having dirty windows is shameful in a neighborhood where everyone else’s are clean. You will see people washing their windows (and the sidewalk in front of their house!) with almost religious dedication on Saturday mornings.
In fact, there is a distinct profession of window washers in the Netherlands who are very busy. In tall canal houses, it’s dangerous to clean the upper windows yourself, so paying a window washer is a standard household expense, like paying for electricity. It is not a luxury; it is a necessity for maintaining social standing.
This is my favorite connection to make. The architecture matches the personality.
You may have heard that Dutch people are very direct. They don’t sugarcoat things. If they don’t like your shirt, they might say, “That is not a nice color on you.” If you have spinach in your teeth, they will tell you immediately. Americans and British people often find this rude. The Dutch consider it honest and efficient.
This verbal transparency is the same as the visual transparency of the windows.
The “Nothing to Hide” mentality applies to their opinions just as much as their living rooms. Why lie? Why pretend? Why hide your true opinion behind fake politeness? That is just like closing the curtains—it obscures the truth.
When I prep clients for business trips to the Netherlands, I tell them: “Don’t be offended if they are blunt. They are just opening the curtains on their thoughts.” They value honesty (the Calvinist truth) over politeness (the Catholic/Courtly decorum).
So, when you look at those open windows, remember that you are looking at a culture that values the “Plain Truth.” They show you their dinner, and they tell you what they think. It is refreshing, once you get used to it. It makes life very simple. You always know where you stand with a Dutch person, and you always know what they are watching on TV.
Ready for a unique adventure? Get your first personalized travel itinerary as a PDF download for half the price.
Don't have an account? Sign Up